Without a shadow of a doubt, TikTok is one of the most widely used social media platforms today. And with more than a billion users, TikTok has a lot to offer companies and brands.
You may find out where your TikTok followers are from, what age range they fall into, when the time of day they are the most active, and much more with TikTok’s in-depth data. With this information in hand, you can more easily reach and engage your ideal customers with your TikTok videos. You may also use it to see if your efforts are paying off.
This tutorial will show you exactly what you need to know to go into your TikTok statistics and start making sense of them.
The term “TikTok analytics.”
For creators and businesses, TikTok analytics means accessing information on how well their films perform. Video analytics like views, likes, comments, and shares, as well as profile and follower data, are included. TikTok marketing strategies that don’t make use of data risk falling flat.
If you’re a business, why is it crucial to have access to TikTok analytics?
Growing your brand’s following and engagement while staying on top of social media trends is something you’ve dealt with before. The fast-paced nature of social media may be difficult to manage, especially if you have few resources at your disposal. TikTok’s ability to help businesses stay on top of emerging trends makes the platform a natural fit for analytics. Still, you’ll need to go deeper to learn how to segment your audience and understand what motivates them.
Why adopting TikTok analytics in the workplace is crucial, in our opinion, is demonstrated by the following examples:
1. Develop a content strategy that is backed by data.
With TikTok analytics, you can develop a data-driven approach to marketing on the platform by identifying your most successful videos and learning more about your audience, such as when and where they are most active.
The data you collect may be used to guide decisions about what to write about when to publish it, who to reach out to for guest posts, what trends to follow, and more.
2. Link up with your intended demographic.
TikTok is an excellent platform for companies to reach their specific demographic because of its emphasis on user-generated content. The metrics provided by TikTok allow you to understand your audience better and produce content that will appeal to them. And with the right approach, you can boost conversion rates.
Hashtags can be seen to learn about current trends or spark ideas for new TikTok contests and advertising initiatives.
3. Show why your expenditures are worth.
You can verify the value of your investment in TikTok using analytics. If you can tell a compelling data narrative, arguing for more significant funding for your initiatives will be much simpler.
TikTok’s in-app analytics: how to access them
TikTok is no different from other social media applications because it has built-in analytics. Learn how to go to your TikTok analytics on your computer or mobile device.
Instructions for using a mobile device to view TikTok’s analytics
Choose the user profile by clicking the corresponding icon in the lower right corner.
The Creator Tools menu may be accessed by tapping the three horizontal lines in the upper right corner.
Instructions for Using the Desktop Version of TikTok
In order to access your account, please visit TikTok.com and enter your login details. If you’re already signed into Tiki, you can see your analytics at tiktok.com/analytics.
You can see your stats by hovering over your profile picture.
Your Business Suite options will appear when you hover over your profile symbol on the main TikTok page.
Account summary for TikTok
Overview, Content, Followers, and LIVE are the four main analytical components of TikTok. There are analytical specializations contained inside each of these umbrella terms.
Views on videos
Here, you can see a bar chart detailing the activity of people who have watched your films during the past week. You may examine your progress, variations, and trends by seeing your video engagement over the past 28 days, 60 days, or a custom date period.
Images from a profile
You may see how often your profile has been seen over the past seven days, the last 28 days, the last 60 days, or a custom date range, which might help determine what people like about you and your material.
In addition, the Summary tab displays the following:
Statistics on how popular each video is in terms of social media shares, comments, and likes.
Total number of responses to your post
How many videos have you uploaded and shared?
You should monitor your social media channels now that you know how to use TikTok’s analytics dashboard. Connecting the dots between several social media platforms’ native analytics reports may be time-consuming and laborious. Making original material is already a lot of work, and keeping up with trends is an additional burden.