Which is more important for your company on Instagram: followers or likes? The answer to this conundrum is not simple. Inevitably, as your following grows, so does the exposure your posts receive, and you’ll be better able to connect with other users who may eventually become followers.
Yet, popularity is also heavily dependent on likes. High engagement rates suggest you’re making posts that readers actually want to read, which means your marketing efforts are producing the desired outcomes. Increased visibility in the Instagram feed as a result of strong interaction rates is possible according to the platform’s algorithm.
To make Instagram marketing successful, boosting engagement rate must be a top priority. This means getting more Instagram likes, comments, and shares. Among these metrics, Instagram likes are the most crucial as they signal that your content resonates with your audience. To increase your Instagram likes, you can try fourteen strategies such as posting high-quality images, using hashtags, engaging with your audience, and collaborating with influencers. With these tactics, you can enhance your marketing’s effectiveness by gaining more visibility and building a loyal following on Instagram.
1. Like Other Users Content
Want to increase your content’s popularity? Reach out and start by like other people’s posts. As social media is always a two-way street, it’s rarely effective to just wait for others to initiate contact with you.
It’s fine if you don’t suddenly find yourself enjoying your customers’ media. Reaching out to influencers and other profiles of businesses like yours and like their content is a safe bet here. Rather than just writing “Good!” in response to their postings, try to think of something more important to say. The people around you will want to help you succeed if you help them succeed.
2. Make Content That Moves People
Posting photos and videos that touch your followers’ hearts is a certain way to increase your number of likes on Instagram. Make sure your photos, videos, and words work together to provide the desired emotional impression.
To be “emotional” does not automatically imply “sad.” Other emotions that are just as valid are excitement, nostalgia, a desire for adventure, rage, and pure joy. You may elicit an emotional response from your audience by creating material that strikes a chord with them. The ability to evoke feelings in your target market is a huge asset in marketing, and this tactic will help you achieve that goal.
3. Use Eye-Catching, Attention-Grabbing Visuals
Instagram was originally designed for sharing photographs, and the emphasis on visual content remains strong today. If you want viewers to stop what they’re doing and pay attention to your content, employ stunning photos of exceptional quality and color. Your chances of getting a like increase in proportion to the amount of time they spend on your page.
There are several tried-and-true methods for maximising the success of your Instagram photos. Several of these are shown in the picture up above.
Have a wide range of experience. Instagram users, in contrast to those who use Pinterest, like photos with more depth. It’s more aesthetically pleasant and easy on the eyes.
Blue-tinted pictures, please. Curalate showed that consumers reacted better to photos with a prominent hue of blue or cooler hues than to those with a dominant hue of red.
Make sure your photographs have a variety of textures. It has a more vibrant appearance and will naturally catch the viewer’s attention with real video views on Instagram. The natural green in the backdrop of the preceding image is nicely contrasted with the gray/blue foreground.
4. Get a Laugh Out of Life
Laughter is a universal currency, second only to free items in people’s estimations. In addition to a like, you could possibly receive a laugh out of your followers. Your brand’s and your target audience’s personalities should inform your sense of humor. There’s no requirement for a huge, intricate joke or a climactic conclusion. Sense of humor is essential, especially when it is not aimed at anybody in particular (except perhaps yourself). You may get the desired effect just by acting in a silly manner.
5. Provide Something of Worth
Giving your fans what they want will ensure their loyalty. Instagram is a great platform for making a positive impact through open information sharing. Video guides on how to use a product or cook a wonderful meal are common examples of this. Direct communication can also involve the dissemination of information, as seen above. Several firms who sell to other enterprises or “unglamorous” B2C businesses find success with this method. Even if you don’t sell visually striking items, you can still utilize this strategy to attract a dedicated Instagram following and amass a large number of positive comments.
6. Put Some Video In Your Feeds
You can keep your users interested in your feeds by providing a wide variety of content. Varying the post’s format and style can help prevent readers from becoming bored with the same content over and over again.
The public video view counter displayed on your postings may provide a great deal of social proof, increasing the likelihood that other users will view your videos and, ideally, interact with them.
7. Distribute Work Created by Users
Using UGC (user-generated content) is a certain method to win more likes automatically on Instagram. Customers like it when businesses show they care about their opinions, and many users appreciate being able to read the thoughts of other customers.
User-generated content (UGC) has a better chance of standing out than the branded content you normally release. This has a more intimate quality since it was made by individuals like you who have had this wonderful experience and want others to have the same. User-generated content may have a significant influence and encourage users to like a post since it typically conveys an exceptional experience that extends beyond the product itself.